To-mo-ni was founded by Naoto Yoshida in 2007 as a lifestyle brand based on Asahikawa, a town known for its traditional craft of woodworking. As the son of an award-winning furniture maker, Mr. Yoshida decided to produce something useful out of the quality scrap wood left from the furniture-making process. This resulted in the creation of to-mo-ni's first product, the wrapqarw.