I might have mentioned it previously, but I used to blog regularly about fashion (prior to opening the shop). I’ve made it a point to not write about fashion too much here. Then I realized, that’s essentially ignoring another aspect of style in our everyday lives. So let’s try a little something different today …

There was a lot of gingham on the runways for Resort 2012 and Spring 2012, so those pieces should be in stores or hitting stores soon. But personally, wearing gingham is a bit too bold for me. So until the day I feel bold enough, I can add a little of the checked pattern into my home with some goodies from Fog Linen. And luckily, gingham never really goes out of fashion. (Yes, this is a little bit of a marketing push from me. But these new gingham pieces really do make me happy.)

top row: marc jacobs / miu miu / jil sander / band of outsiders (via style.com)
bottom row: resin tray / coasters / round tray / kitchen towels

I’m not big on shopping for clothes, primarily because I feel like I already own enough and because I’m very particular about what I’ll buy. A brand I’ve come across several times now though, is American Vintage, actually a French company. (note: some portions of their website have music)


I initially bypassed any racks with their clothes, thinking it was some generic brand capitalizing on the allure of anything American and/or vintage. But after seeing it around enough, I figured I’d take a closer look. As it turns out, they excel at basics with soft fabrics and colors. For a brief moment, I seriously considered buying an entire rack of t-shirts and tanks.





photos from American Vintage